PUSA - Pillsner Urquell Sales Academy
PUSA – Pilsner Urquell Sales Academy
Our agency is the sole external supplier of a comprehensive project for training of new and existing dealers in the Plzeňský Prazdroj a.s. network. This project is especially focused on breaking down social barriers in terms of the commercial team and on development of techniques for systematic regional sales with a view to teamwork and mutual support for products and dealers in the areas they are active in. The whole cycle for the training group was made up of weekly courses throughout the whole CZ, individual days linked on from each other and were led by internal and our tutors who participated in preparation and implementation of the whole long-term project. We implemented more than 240 training days in terms of the PUSA project.
Objective: strengthening of commercial skills, motivation and stabilisation of the commercial team
Output: qualification and motivation of dealers who sell the products of Plzeňský Prazdroj a.s.