Global distributors meeting

PRAGUE AS A CENTER OF WORLD ENCOUNTERS

In September, we organized two international conferences for the American cosmetics company IS Clinical in the historic center of Prague. During the week, we hosted a distribution meeting and an international business conference at the five-star Augustine Hotel. Each part had its own unique program, carefully prepared down to the smallest detail – from stylish evenings and themed meeting rooms to an accompanying program of experiences in the heart of Prague.

Hotel Augustine – monastic tranquility in the heart of the city

Hotel Augustine, a member of the prestigious Luxury Collection, is located in a former Augustinian monastery in the heart of Prague. This unique space offered the perfect combination of tranquility, elegance, and technical facilities.

Both events made use of the historic halls, including the Monastic Room and three conference lounges (Michael, Raphael, Jophiel), as well as the monastery gardens and covered arcades.

Design, který tvoří atmosféru

Obě konference se nesly ve znamení důrazu na vizuální jednotu a detailní estetiku. Po celém hotelu – od konferenčních sálů, přes společné prostory až po venkovní zahrady a arkády – byla instalována bohatá květinová výzdoba na míru, laděná do pečlivě zvolených barev a stylu značky.

Součástí scénografie bylo také dekorativní nasvícení interiérů i exteriérů, které proměnilo večerní prostory v atmosférické kulisy – ať už šlo o podsvícené arkády, decentní uplighting v zahradách nebo efektní akcenty v prostorách jednání.

Celkovou atmosféru doplnily i další tematické dekorace – včetně stylového nábytku, brandingových prvků, textilií a aranžmá v prostorách doprovodného programu. Každý detail byl navržen tak, aby celek působil harmonicky, reprezentativně a přitom přirozeně.

The first part was attended by a smaller group of about 50 people. The program began with a stylish cocktail evening at the St. Thomas Brewery, accompanied by live music, branding, and atmospheric lighting. The following two days were reserved for conferences and discussion panels, including thematic breakout sessions focused on PR, leadership, and marketing. The entire program culminated in a festive ceremony in the hotel gardens.

GOURMET EXPERIENCES IN SMALL GROUPS

After a busy day of conferences, participants had the opportunity to dine in small groups at Prague's most prestigious and luxurious restaurants, which are among the most sought-after in the city. Each group enjoyed a unique atmosphere and an unforgettable culinary experience.

U Zlaté studně – an exclusive restaurant with breathtaking views of Prague Castle, ideal for a gourmet experience in the historic heart of the city
CODA Restaurant – a culinary gem set among originals by Chagall and Dalí, where art meets fine dining
Kampa Park – an iconic restaurant on the banks of the Vltava River, right next to Charles Bridge, known for its top-notch cuisine and romantic atmosphere
V Zátiší – a sophisticated fusion of modern Czech and Indian cuisine that will surprise you with its originality and flavors
Ginger & Fred – a stylish restaurant in the Dancing House with a panoramic view of Hradčany, where design meets culinary creativity

Each restaurant has been carefully selected for its unique atmosphere, top-quality cuisine, and strategic location near the hotel. The combination of these elements ensures guests not only maximum comfort, but above all an unforgettable evening at the culinary forefront of the Prague scene.

STYLISH RIDE THROUGH HISTORIC PRAGUE

Between the two parts of the program, we prepared a more relaxed day for participants, combining experience, relaxation, and learning. In the morning, they were picked up by a private historic tram, which took them through old Prague and offered a unique view of the city from an unusual perspective.

This was followed by a short walk ending with lunch at the Obecní dům restaurant, considered one of the most beautiful Art Nouveau restaurants in Europe. It was an ideal opportunity for informal networking and an experience with local charm.

INTERNATIONAL BUSINESS CONFERENCE

The second part of the week was devoted to a business conference for approximately 70 people. The event began with a cocktail evening in the hotel gardens and continued with two days full of lectures, discussions, and workshops. One of the highlights of this part was an evening cruise on the Vltava River—with dinner, cocktails, and views of the illuminated Prague skyline. The natural combination of formal and informal content created a powerful experience for all participants.

ART IN THE AIR AND ON THE GROUND

The evening programs of both conference parts also featured visually impressive artistic elements that drew guests into a unique atmosphere. One of the highlights was a solo performance on a silk scarf – graceful choreography several meters above the ground offered a combination of elegance, strength, and perfect control of movement. The final sequence of the performance culminated in a spectacular finale, which earned well-deserved applause from the audience.

Another stylish element was the live statues – performers in original costumes and body painting, who changed into new poses at regular intervals. This visual detail subtly but effectively complemented the atmosphere of the space and brought guests a moment of surprise and inspiration.

CONCLUSION

We designed the entire week in Prague as a comprehensive experience that combines professional content with cultural and aesthetic dimensions. Both groups of participants had the opportunity to experience the city and the conference in a premium setting – with an emphasis on quality, atmosphere, and detail.

From the welcome drink served by an acrobat to the thematic decorations, branding, technical support, and selection of restaurants and accompanying experiences – every moment had its place and purpose. Events like this show that combining elegance, content, and experience is the best investment in relationships and brands.

If you are looking for an event that your team will remember, one that reflects your brand values while being entertaining, inspiring and bringing people together, we would be delighted to be of service